About Us
Home – About Us
About Us
Home – About Us
About Us
About STRATUM Built What Works
Stratum understands hard working founders and CEOs of trade and blue-collar businesses. You carry the often-overwhelming weight of the company on your shoulders every day. Long hours, constant decisions, and the pressure to keep sales moving often mean you’re stuck IN the business instead of benefiting from it.
You built this company to create security and freedom, not never ending 14-hour workdays. Stratum helps put the right sales foundation in place so your current efforts produce more revenue, more predictability and better margins—without adding complexity. The result is a business that runs tighter, sells smarter and rewards you for the years of effort and sacrifice.Make more money, work shorter days – and take back your back time to be with your family, step away when you want…and enjoy what you’ve built!
Rob O
Founder, Ceo
About Us
Stratum doesn’t bring theory to CEO’s in blue collar and trade businesses. You’ve heard all that nonsense before. We just bring results. I’ve spent 30+ years tearing apart broken sales teams, building new ones from scratch, and flipping underperforming divisions into revenue machines. I’ve founded and sold companies, scaled others, and gotten deep inside the sales messes most execs would rather ignore. Industry doesn’t matter — structure, people, and priorities do.If you’re tired of being the first, second – and last – person pushing for growth and profit while running yourself into exhaustion – wondering why more effort isn’t driving more revenue – it’s time to fix the engine. Structure. Data. Accountability. – To make your life easier and more profitable!
Rob O
Founder, Ceo
Rob O
Founder, Ceo
About Us
I’ve spent 30+ years tearing apart broken sales teams, building new ones from scratch, and flipping underperforming divisions into revenue machines. I’ve sold companies, scaled others, and gotten deep inside the sales messes most execs would rather ignore. Industry doesn’t matter — structure, people, and priorities do.
I don’t bring theory. I bring results. I’ve worked in complex B2B, rugged blue-collar industries, and everything in between. What they all had in common? Bloated pipelines, fuzzy accountability, and reps working hard but closing soft. That’s where I go to work — fast.
If you’re tired of excuses, pipeline theater, and wondering why more effort isn’t driving more revenue, it’s time to fix the engine.
Structure. Data. Accountability.
Rob O
Founder, Ceo
Meet Our Teem Members
Rob OLeary
Strategy and Sales
Javier Salazar
Sales Operations and Data specialist
Anthony Markovich
Talent and People
Brandon Emerson
Branding, Marketing, Communications
- Testimonial
Trusted by Businesses Like Yours.
Kelly S
Phoenix Telecom
“We brought Stratum in to baseline our inside sales team — and they did way more than that. In just 90 days, sales activity jumped 75% and revenue climbed 35%. They quickly uncovered gaps we hadn’t seen, reset our daily rhythm, and got everyone focused on outcomes, not just effort. If your sales team is coasting or underperforming, Stratum will absolutely shake it up — and drive real results.”
Wade L
Bigrentz
“We brought in Stratum to figure out why our reps were barely converting high-quality leads. They quickly diagnosed the issue and, within a year, built a fully managed sales team from the ground up. That team now drives a $10M annualized run rate and helped cut our churn in half. Stratum didn’t just advise — they executed. If you want results, not excuses, they’re the partner you need.”
Wayne D
Bestar
“Stratum was brought in to untangle our global sales mess — direct, agency, and partner channels were all underperforming. They baselined everything, reset pricing, overhauled our distributor network, and brought structure to chaos. Within 12 months, what had been a money-losing division turned profitable. Their ability to cut through complexity and drive execution was unmatched. If your sales operation is broken, Stratum knows how to fix it — fast.”