Mail Us

robert@stratumrs.com

Call Us

(310) 800-1394

Unlock 3 Revenue Wins in 15 Minutes

About Us

Home – About Us

About Us

Home – About Us

About Us

About STRATUM Built What Works

Stratum understands hard working founders and CEOs of trade and blue-collar businesses. You carry the often-overwhelming weight of the company on your shoulders every day. Long hours, constant decisions, and the pressure to keep sales moving often mean you’re stuck IN the business instead of benefiting from it.

You built this company to create security and freedom, not never ending 14-hour workdays.
Stratum helps put the right sales foundation in place so your current efforts produce more revenue, more predictability and better margins—without adding complexity. The result is a business that runs tighter, sells smarter and rewards you for the years of effort and sacrifice.
Make more money, work shorter days – and take back your back time to be with your family, step away when you want…and enjoy what you’ve built!
Rob O

Founder, Ceo

About Us

Stratum doesn’t bring theory to CEO’s in blue collar and trade businesses. You’ve heard all that nonsense before. We just bring results.
I’ve spent 30+ years tearing apart broken sales teams, building new ones from scratch, and flipping underperforming divisions into revenue machines. I’ve founded and sold companies, scaled others, and gotten deep inside the sales messes most execs would rather ignore.
Industry doesn’t matter — structure, people, and priorities do.
If you’re tired of being the first, second – and last – person pushing for growth and profit while running yourself into exhaustion – wondering why more effort isn’t driving more revenue – it’s time to fix the engine.
Structure. Data. Accountability. – To make your life easier and more profitable!
Rob O

Founder, Ceo

Rob O

Founder, Ceo

About Us

I’ve spent 30+ years tearing apart broken sales teams, building new ones from scratch, and flipping underperforming divisions into revenue machines. I’ve sold companies, scaled others, and gotten deep inside the sales messes most execs would rather ignore. Industry doesn’t matter — structure, people, and priorities do.

I don’t bring theory. I bring results. I’ve worked in complex B2B, rugged blue-collar industries, and everything in between. What they all had in common? Bloated pipelines, fuzzy accountability, and reps working hard but closing soft. That’s where I go to work — fast.

If you’re tired of excuses, pipeline theater, and wondering why more effort isn’t driving more revenue, it’s time to fix the engine.


Structure. Data. Accountability.
Rob O

Founder, Ceo

Meet Our Teem Members

Rob OLeary

Strategy and Sales

Javier Salazar

Sales Operations and Data specialist

Anthony Markovich

Talent and People

Brandon Emerson

Branding, Marketing, Communications

  • Testimonial

Trusted by Businesses Like Yours.

Kelly S Phoenix Telecom

“We brought Stratum in to baseline our inside sales team — and they did way more than that. In just 90 days, sales activity jumped 75% and revenue climbed 35%. They quickly uncovered gaps we hadn’t seen, reset our daily rhythm, and got everyone focused on outcomes, not just effort. If your sales team is coasting or underperforming, Stratum will absolutely shake it up — and drive real results.”

Wade L Bigrentz

“We brought in Stratum to figure out why our reps were barely converting high-quality leads. They quickly diagnosed the issue and, within a year, built a fully managed sales team from the ground up. That team now drives a $10M annualized run rate and helped cut our churn in half. Stratum didn’t just advise — they executed. If you want results, not excuses, they’re the partner you need.”

Wayne D Bestar

“Stratum was brought in to untangle our global sales mess — direct, agency, and partner channels were all underperforming. They baselined everything, reset pricing, overhauled our distributor network, and brought structure to chaos. Within 12 months, what had been a money-losing division turned profitable. Their ability to cut through complexity and drive execution was unmatched. If your sales operation is broken, Stratum knows how to fix it — fast.”

wpChatIcon
wpChatIcon

Rob OLeary

Strategy and Sales

Stratum doesn’t bring theory to CEO’s in blue collar and trade businesses. You’ve heard all that nonsense before. We just bring results.
I’ve spent 30+ years tearing apart broken sales teams, building new ones from scratch, and flipping underperforming divisions into revenue machines. I’ve founded and sold companies, scaled others, and gotten deep inside the sales messes most execs would rather ignore.
Industry doesn’t matter — structure, people, and priorities do.
If you’re tired of being the first, second – and last – person pushing for growth and profit while running yourself into exhaustion – wondering why more effort isn’t driving more revenue – it’s time to fix the engine.
Structure. Data. Accountability. – To make your life easier and more profitable!

Javier Salazar

Sales Operations and Data specialist

Javier Salazar is a dynamic agent of change, with two decades of experience driving operational excellence in organizations of all sizes, managing complex operations, optimizing processes, and driving business growth. He is adept at managing large-scale projects, implementing cost-saving initiatives, and streamlining processes to enhance productivity and profitability in sales and operations.
As a connector of dots, Mr. Salazar has a natural ability to identify emerging trends and leverage new technologies to improve sales operations and bring new data sources into play. He has a keen eye for detail and is committed to delivering exceptional service to internal and external stakeholders.
Mr. Salazar’s personal mission is to optimize your sales organization to drive growth, scalability and increased profitability.

Anthony Markovich

Talent and People

For nearly two decades, Anthony Markovich has been a talent development leader, helping growth stage organizations grow and retain key talent. Throughout his career, he has also collaborated with colleagues and clients to deliver innovative and engaging learning experiences while building out optimal team structures and roles.

Most recently, Anthony’s work has focused on early-stage businesses where he has built from scratch the Talent Development function at three successful start-ups. This includes creating best-in-class employee onboarding, leadership development, and sales training programs, implementing learning technology ecosystems and building high-impact Talent Development teams.
Anthony spent the first half of his career in management consulting at Accenture, was an integral member at ZipRecuiter and has taught Foundational Sales Skills as an instructor at Loyola Marymount University.

Brandon Emerson

Branding, Marketing, Communications

For nearly 20 years, Brandon has been designing brand, retail and communication strategies that focus on driving revenue and forging emotional bonds between brands and consumers. As in-house Creative Director at Everlast Worldwide, Brandon helped turn an ailing boxing equipment manufacturer into a relevant athletic lifestyle brand, tripling market cap and triggering acquisition.

He has collaborated with brands of all sizes across a wide swath of industries, including restaurants, industrial machines, telecommunications, experiential retail and sporting goods, helping develop brand strategies and creating corporate communications plans.
An ex-wrestler from Ohio, he maintains his gritty Midwest attitude and perspective in all aspects of his personal and professional lives. He proudly delivers more cutting edge and ‘in your face’ concepts that truly capture the personality of business owners.